Episode 35

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Published on:

19th Jan 2024

AI's Impact on Personalised Advertising and the Future of Audio Branding with Steve Dunlop

Join us on a fascinating journey with Steve Dunlop, the visionary behind A Million Ads, as we uncover the seismic shift from old-school broadcast to the digital storytelling revolution. Steve takes us through the transformative era of digital ad inventory sales and the birth of DAX, right up to his lightbulb moment that sparked the innovation of personalised digital advertising.

In a world where AI is rapidly becoming the new creative partner, we tackle how these advances are shaping the future of branding and advertising.

We also take a moment to highlight the voiceover industry's resilience in the age of synthesised voices, weighing the pros and cons of this evolving technology.

Lastly, we reflect on the nuanced human interactions with voice-activated AI devices, considering the gendering of AI and the media's influence on our expectations of these technologies.

Takeaways

  • Dynamic creative advertising can be more engaging and effective in communicating with audiences.
  • AI and machine learning are often used interchangeably, but AI refers to a broader concept of machines performing tasks that require human intelligence.
  • AI can be used in the creative process to generate ideas and improve workflow productivity.
  • The use of synthesised voice in advertising can provide cost-effective solutions and enable real-time personalisation.
  • Automation in newsrooms can streamline processes and generate content for repetitive tasks. AI can be used to generate templatised stories and news articles based on stock market performance.
  • AI-generated TV stations exist, but their viewership and popularity are uncertain.
  • The radio industry has evolved, with many shows being pre-recorded and automated.
  • AI is being used in music and radio to create personalised playlists and DJ-like experiences.
  • Dynamic creative optimisation in audio advertising is challenging due to the lack of strong signals for optimisation.
  • AI has the potential to optimise advertising and attribution modelling in the future.
  • AI is expected to have a significant impact on businesses, automating mundane tasks and improving efficiency.
  • Politeness and kindness in interactions with AI can shape its behaviour and responses.
  • Naming AI personal assistants can create a more personalised and human-like experience.
  • There is a balance between cynicism and excitement about AI, with both positive and negative implications to consider.

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Thanks for listening, and stay curious!

//david

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Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

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About the Podcast

WithAI FM™
Hear the Future
In a world where artificial intelligence is reshaping the frontiers of every industry, understanding AI is no longer optional; it’s imperative. “WithAI FM” presents a curated series of podcasts that serve as a compass through the dynamic realm of AI’s applications, from creative arts to architectural design.

Each show, such as 'Creatives with AI, 'Women with AI', or 'Marketing with AI', is a specialised conduit into the nuances of AI within different professional landscapes. These are not just discussions; they are narratives of the future, unfolding one episode at a time.

Each show thrives on the expertise of its host – a seasoned industry professional who brings their insights to the microphone to enlighten, challenge, and drive the AI-centric discourse. These voices are at the forefront, navigating through the complexities of AI, simplifying the jargon, and uncovering the potential within each vertical.

About your hosts

David Brown

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A technology entrepreneur with over 25 years' experience in corporate enterprise, working with public sector organisations and startups in the technology, digital media, data analytics, and adtech industries. I am deeply passionate about transforming innovative technology into commercial opportunities, ensuring my customers succeed using innovative, data-driven decision-making tools.

I'm a keen believer that the best way to become successful is to help others be successful. Success is not a zero-sum game; I believe what goes around comes around.

I enjoy seeing success — whether it’s yours or mine — so send me a message if there's anything I can do to help you.

Lena Robinson

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Lena Robinson, the visionary founder behind The FTSQ Gallery and F.T.S.Q Consulting, hosts the Creatives WithAI podcast.

With over 35 years of experience in the creative industry, Lena is a trailblazer who has always been at the forefront of blending art, technology, and purpose. As an artist and photographer, Lena's passion for pushing creative boundaries is evident in everything she does.

Lena established The FTSQ Gallery as a space where fine art meets innovation, including championing artists who dare to explore the intersection of creativity and AI. Lena's belief in the transformative power of art and technology is not just intriguing, but also a driving force behind her work. She revitalises brands, clarifies business visions, and fosters community building with a strong emphasis on ethical practices and non-conformist thinking.

Join Lena on Creatives WithAI as she dives into thought-provoking conversations that explore the cutting edge of creativity, technology, and bold ideas shaping the future.

Joanna (Jo) Shilton

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As the host of 'Women With AI', Jo provides a platform for women to share their stories, insights, and expertise while also engaging listeners in conversations about the impact of AI on gender equality and representation.

With a genuine curiosity for the possibilities of AI, Jo invites listeners to join her on a journey of exploration and discovery as, together, they navigate the complex landscape of artificial intelligence and celebrate the contributions of women in shaping its future.

Iyabo Oba

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Iyabo is the host of Relationships WithAI, a podcast that explores how artificial intelligence is transforming human connections, from work and romance to family and society.

With over 15 years of experience in business development across the non-profit, corporate, and public sectors, Iyabo has led strategic partnerships, content creation, and digital campaigns that drive real impact. Passionate about fostering authentic relationships, she has worked closely with diverse communities to create meaningful engagement and conversation.

Fascinated by the intersection of technology and human interaction, Iyabo is on a mission to uncover how AI is shaping the way we connect. Through Relationships WithAI, she creates a space for thought leaders and disruptors to share their insights, experiences, and predictions about the future of AI and its impact on relationships, society, and beyond.

If you’re curious about AI’s role in our lives, this podcast is for you. Join Iyabo as she sits down with some of the brightest minds in the field to explore the evolving relationship between AI and humanity.