Episode 41

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Published on:

1st Mar 2024

AI's Role in Branding, SEO, and the Ethical Tapestry of Digital Media with Reggie Johnson

In this conversation, David Brown interviews Reggie Johnson, a strategist and creator of digital media and content. They discuss the impact of AI on branding and SEO, highlighting the importance of optimising for user experience and building trust and reputation.

They also delve into the article 'When the Tech Bros Come for Me' by Jerry McGovern, exploring the unintended consequences of technology and the need for ethical considerations.

Overall, the conversation emphasises organisations' need for AI policies and transparency in their use of AI.

The conversation covers various themes related to the ethical concerns of AI and technology. It explores the impact of data servers on the environment and the need for regulation to address unethical practices. The power and influence of tech companies, particularly in social media, are discussed, along with the importance of safety testing and transparency. The conversation also delves into the cult-like feeling around AI and the hype cycles associated with emerging technologies. The future of AI and the potential role of quantum computing are explored, and the importance of preparing the digital landscape for AI is emphasised.

Finally, the conversation concludes with a reminder to enjoy the present and find happiness.

Takeaways

  • AI is already being used in SEO and will continue to impact the way people search and understand brands.
  • Optimizing for user experience and building trust and reputation are key in the AI-driven search landscape.
  • Having an AI policy and being transparent about AI usage is important for organisations.
  • The unintended consequences of technology and the ethical considerations surrounding AI need to be addressed. Ethical concerns arise regarding the environmental impact of data servers and the need for regulation to address unethical practices.
  • Tech companies, particularly in social media, have significant power and influence, necessitating the need for regulation and transparency.
  • Safety testing and transparency are crucial in ensuring technology's responsible development and deployment.
  • The hype cycles and cult-like feelings around AI and emerging technologies should be approached with scepticism and critical thinking.
  • The future of AI may be influenced by quantum computing, but the practicality of AGI is still uncertain.
  • Preparing the digital landscape for AI involves using structured data and metadata to facilitate information retrieval and utilisation.
  • Finding happiness and enjoying the present should not be overshadowed by the pursuit of technological advancements.

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Thanks for listening, and stay curious!

//david

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About the Podcast

WithAI FM™
Hear the Future
In a world where artificial intelligence is reshaping the frontiers of every industry, understanding AI is no longer optional; it’s imperative. “WithAI FM” presents a curated series of podcasts that serve as a compass through the dynamic realm of AI’s applications, from creative arts to architectural design.

Each show, such as 'Creatives with AI, 'Women with AI', or 'Marketing with AI', is a specialised conduit into the nuances of AI within different professional landscapes. These are not just discussions; they are narratives of the future, unfolding one episode at a time.

Each show thrives on the expertise of its host – a seasoned industry professional who brings their insights to the microphone to enlighten, challenge, and drive the AI-centric discourse. These voices are at the forefront, navigating through the complexities of AI, simplifying the jargon, and uncovering the potential within each vertical.

About your hosts

David Brown

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A technology entrepreneur with over 25 years' experience in corporate enterprise, working with public sector organisations and startups in the technology, digital media, data analytics, and adtech industries. I am deeply passionate about transforming innovative technology into commercial opportunities, ensuring my customers succeed using innovative, data-driven decision-making tools.

I'm a keen believer that the best way to become successful is to help others be successful. Success is not a zero-sum game; I believe what goes around comes around.

I enjoy seeing success — whether it’s yours or mine — so send me a message if there's anything I can do to help you.

Lena Robinson

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Lena Robinson, the visionary founder behind The FTSQ Gallery and F.T.S.Q Consulting, hosts the Creatives WithAI podcast.

With over 35 years of experience in the creative industry, Lena is a trailblazer who has always been at the forefront of blending art, technology, and purpose. As an artist and photographer, Lena's passion for pushing creative boundaries is evident in everything she does.

Lena established The FTSQ Gallery as a space where fine art meets innovation, including championing artists who dare to explore the intersection of creativity and AI. Lena's belief in the transformative power of art and technology is not just intriguing, but also a driving force behind her work. She revitalises brands, clarifies business visions, and fosters community building with a strong emphasis on ethical practices and non-conformist thinking.

Join Lena on Creatives WithAI as she dives into thought-provoking conversations that explore the cutting edge of creativity, technology, and bold ideas shaping the future.

Joanna (Jo) Shilton

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As the host of 'Women With AI', Jo provides a platform for women to share their stories, insights, and expertise while also engaging listeners in conversations about the impact of AI on gender equality and representation.

With a genuine curiosity for the possibilities of AI, Jo invites listeners to join her on a journey of exploration and discovery as, together, they navigate the complex landscape of artificial intelligence and celebrate the contributions of women in shaping its future.

Iyabo Oba

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Iyabo is the host of Relationships WithAI, a podcast that explores how artificial intelligence is transforming human connections, from work and romance to family and society.

With over 15 years of experience in business development across the non-profit, corporate, and public sectors, Iyabo has led strategic partnerships, content creation, and digital campaigns that drive real impact. Passionate about fostering authentic relationships, she has worked closely with diverse communities to create meaningful engagement and conversation.

Fascinated by the intersection of technology and human interaction, Iyabo is on a mission to uncover how AI is shaping the way we connect. Through Relationships WithAI, she creates a space for thought leaders and disruptors to share their insights, experiences, and predictions about the future of AI and its impact on relationships, society, and beyond.

If you’re curious about AI’s role in our lives, this podcast is for you. Join Iyabo as she sits down with some of the brightest minds in the field to explore the evolving relationship between AI and humanity.