Episode 33

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Published on:

5th Jan 2024

Crafting Futures with AI in the Arts with Norts and Derek

In this conversation, Richard Norton (Norts) and Derek Ahmedzai discuss the use of AI and AR in marketing and creativity. They share their experiences with early experiments in creative AI, such as generating AI recipes and creating the world's first AI gin. They emphasise the importance of taking risks and being daring in advertising and marketing. The conversation also explores the potential of AGI and specialised AI models, as well as the commercial advantage of using AI tools. They discuss how AI is transforming the advertising industry and its impact on music creation.

The conversation explores the importance of human input in AI and the value of a good idea. It discusses the role of humans in photography and the potential for AI in music and Eurovision. The impact of AI on content creation and copyright implications are also examined. The rise of AI-generated videos on YouTube and the need for creativity in AI-generated content are highlighted. The conversation concludes with a discussion on exploring AI tools and platforms, connecting them for creative expression, and the politeness factor in interacting with AI.

Takeaways

  • AI and AR can be used effectively in marketing and creativity to create innovative and engaging experiences.
  • Taking risks and being daring in advertising and marketing can lead to differentiation and success.
  • AI tools provide a commercial advantage by enabling faster and more cost-effective content creation.
  • The potential of AGI and specialised AI models offers exciting possibilities for the future.
  • AI is transforming the advertising industry and changing how music is created. Human input remains crucial in AI, especially in tasks that require creativity and quality output.
  • A good idea is the foundation of any successful AI project, and AI should be used as a tool to enhance and execute the idea.
  • AI can coexist with human creativity in fields like photography and music, creating new opportunities and competitions.
  • AI tools and platforms offer exciting possibilities for content creation, but it is important to maintain creativity and avoid producing bland or spam-like content.
  • Politeness and gratitude in interacting with AI can enhance the user experience and foster positive relationships with technology.

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Thanks for listening, and stay curious!

//david

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About the Podcast

WithAI FM™
Hear the Future
In a world where artificial intelligence is reshaping the frontiers of every industry, understanding AI is no longer optional; it’s imperative. “WithAI FM” presents a curated series of podcasts that serve as a compass through the dynamic realm of AI’s applications, from creative arts to architectural design.

Each show, such as 'Creatives with AI, 'Women with AI', or 'Marketing with AI', is a specialised conduit into the nuances of AI within different professional landscapes. These are not just discussions; they are narratives of the future, unfolding one episode at a time.

Each show thrives on the expertise of its host – a seasoned industry professional who brings their insights to the microphone to enlighten, challenge, and drive the AI-centric discourse. These voices are at the forefront, navigating through the complexities of AI, simplifying the jargon, and uncovering the potential within each vertical.

About your hosts

David Brown

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A technology entrepreneur with over 25 years' experience in corporate enterprise, working with public sector organisations and startups in the technology, digital media, data analytics, and adtech industries. I am deeply passionate about transforming innovative technology into commercial opportunities, ensuring my customers succeed using innovative, data-driven decision-making tools.

I'm a keen believer that the best way to become successful is to help others be successful. Success is not a zero-sum game; I believe what goes around comes around.

I enjoy seeing success — whether it’s yours or mine — so send me a message if there's anything I can do to help you.

Lena Robinson

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Lena Robinson, the visionary founder behind The FTSQ Gallery and F.T.S.Q Consulting, hosts the Creatives WithAI podcast.

With over 35 years of experience in the creative industry, Lena is a trailblazer who has always been at the forefront of blending art, technology, and purpose. As an artist and photographer, Lena's passion for pushing creative boundaries is evident in everything she does.

Lena established The FTSQ Gallery as a space where fine art meets innovation, including championing artists who dare to explore the intersection of creativity and AI. Lena's belief in the transformative power of art and technology is not just intriguing, but also a driving force behind her work. She revitalises brands, clarifies business visions, and fosters community building with a strong emphasis on ethical practices and non-conformist thinking.

Join Lena on Creatives WithAI as she dives into thought-provoking conversations that explore the cutting edge of creativity, technology, and bold ideas shaping the future.

Joanna (Jo) Shilton

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As the host of 'Women With AI', Jo provides a platform for women to share their stories, insights, and expertise while also engaging listeners in conversations about the impact of AI on gender equality and representation.

With a genuine curiosity for the possibilities of AI, Jo invites listeners to join her on a journey of exploration and discovery as, together, they navigate the complex landscape of artificial intelligence and celebrate the contributions of women in shaping its future.

Iyabo Oba

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Iyabo is the host of Relationships WithAI, a podcast that explores how artificial intelligence is transforming human connections, from work and romance to family and society.

With over 15 years of experience in business development across the non-profit, corporate, and public sectors, Iyabo has led strategic partnerships, content creation, and digital campaigns that drive real impact. Passionate about fostering authentic relationships, she has worked closely with diverse communities to create meaningful engagement and conversation.

Fascinated by the intersection of technology and human interaction, Iyabo is on a mission to uncover how AI is shaping the way we connect. Through Relationships WithAI, she creates a space for thought leaders and disruptors to share their insights, experiences, and predictions about the future of AI and its impact on relationships, society, and beyond.

If you’re curious about AI’s role in our lives, this podcast is for you. Join Iyabo as she sits down with some of the brightest minds in the field to explore the evolving relationship between AI and humanity.