Episode 82

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Published on:

25th Sep 2024

The Legal Maze of AI: Media Manipulation and Beyond with Kelsey Farish

Join us for an enlightening discussion with Kelsey Farish, a top media and entertainment lawyer who has transitioned her expertise from traditional IP law into the cutting-edge world of artificial intelligence. Kelsey shares her unique journey and how her passion for the movie industry, coupled with a crucial incident involving Scarlett Johansson and deepfakes, sparked her deep interest in the legal implications of AI. We dive into the challenges of protecting one's image in the modern digital landscape and the intricacies of navigating multiple legal systems that often struggle to catch up with technological advancements.

Takeaways

  • Existing laws are inadequate in regulating AI-generated content, such as deep fakes, due to the complexities of intellectual property and publicity rights.
  • The use of AI in the film industry raises concerns about content inflation and job displacement, but also offers opportunities for democratisation of filmmaking.
  • Individuals can protect their image rights through contracts, even in the absence of specific legislation.
  • The legal landscape surrounding AI and media is evolving, but it will take time for laws to catch up with technological advancements.
  • AI can be used in film production to create realistic scenes and finish films when actors pass away.
  • The right of publicity protects individuals' control over their image and how it is used in films and online.
  • AI can be used as a tool to detect harmful content and manipulated videos online.
  • Transparency and education are crucial in understanding and navigating the use of AI.
  • AI can provide access to new ideas and concepts, but it's important to challenge and look beyond algorithmic recommendations.
  • There is a need for laws and regulations to ensure responsible use of AI and protect individuals' rights.

Find Kelsey Farish on LinkedIn

Visit Kelsey's website and find a spotlight on Kelsey's AI Media Expertise

Kelsey on X

Kelsey is also an advisory board member of vera.ai

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About the Podcast

Humans WithAI™
Humans WithAI is a podcast about how artificial intelligence is changing people’s work, lives and sense of what comes next.
Hosted by David Brown, the show features honest conversations about the human impact of AI. What started as Creatives WithAI in 2023 has evolved into a broader look at how AI is reshaping careers, industries, identity and opportunity far beyond the creative world.
From founders and freelancers to educators, leaders and workers navigating change, Humans WithAI explores what happens when technology stops being abstract and starts affecting real life.

About your host

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David Brown

A technology entrepreneur with over 25 years' experience in corporate enterprise, working with public sector organisations and startups in the technology, digital media, data analytics, and adtech industries. I am deeply passionate about transforming innovative technology into commercial opportunities, ensuring my customers succeed using innovative, data-driven decision-making tools.

I'm a keen believer that the best way to become successful is to help others be successful. Success is not a zero-sum game; I believe what goes around comes around.

I enjoy seeing success, whether it’s yours or mine, so send me a message if there's anything I can do to help you.