WithAI FM™

Episode 63

full

Published on:

5th Jun 2024

Transforming Digital Marketing with AI: Insights from Mumtaz Khamker

Ever wondered how AI could transform the world of digital marketing? Join us as we sit down with Mumtaz Khamker, a seasoned fractional Chief Marketing Officer with a knack for digital and affiliate marketing. Mumtaz walks us through the often labour-intensive aspects of affiliate marketing and shares her vision of an AI-powered future that could streamline everything from booking placements to automating media plans. She also sheds light on her professional journey, emphasising how AI tools could not just enhance efficiency in marketing but also offer significant support to startup founders on their journey to success. This is an episode packed with insights for anyone interested in the intersection of AI and digital marketing.

We also dive into the nuanced balance between AI tools and human expertise. Mumtaz explains through real-world examples how AI chatbots can be helpful yet require human oversight, especially in legal contexts. She discusses the importance of maintaining the right tone and brand persona when using AI to generate website copy. Additionally, we discuss the potential of AI to level the job market and the ethical considerations of AI usage transparency. From career flexibility for women to the impact of AI in retail and advertising, this episode explores it all. Don't miss out on this engaging conversation that covers the future of AI, complete with critical and creative thinking capabilities and the risks of content fatigue among younger generations.

Next Episode All Episodes Previous Episode

Listen for free

RSS Feed Apple Podcasts Spotify YouTube

YouTube

Show artwork for Humans WithAI™

About the Podcast

Humans WithAI™

Humans WithAI is a podcast about how artificial intelligence is changing people’s work, lives and sense of what comes next.

Hosted by David Brown, the show features honest conversations about the human impact of AI. What started as Creatives WithAI in 2023 has evolved into a broader look at how AI is reshaping careers, industries, identity and opportunity far beyond the creative world.
From founders and freelancers to educators, leaders and workers navigating change, Humans WithAI explores what happens when technology stops being abstract and starts affecting real life.

About your hosts

David Brown

A technology entrepreneur with over 25 years' experience in corporate enterprise, working with public sector organisations and startups in the technology, digital media, data analytics, and adtech industries. I am deeply passionate about transforming innovative technology into commercial opportunities, ensuring my customers succeed using innovative, data-driven decision-making tools.

I'm a keen believer that the best way to become successful is to help others be successful. Success is not a zero-sum game; I believe what goes around comes around.

I enjoy seeing success, whether it’s yours or mine, so send me a message if there's anything I can do to help you.

Lena Robinson

Lena Robinson, the visionary founder behind The FTSQ Gallery and F.T.S.Q Consulting, hosts the Creatives WithAI podcast.

With over 35 years of experience in the creative industry, Lena is a trailblazer who has always been at the forefront of blending art, technology, and purpose. As an artist and photographer, Lena's passion for pushing creative boundaries is evident in everything she does.

Lena established The FTSQ Gallery as a space where fine art meets innovation, including championing artists who dare to explore the intersection of creativity and AI. Lena's belief in the transformative power of art and technology is not just intriguing, but also a driving force behind her work. She revitalises brands, clarifies business visions, and fosters community building with a strong emphasis on ethical practices and non-conformist thinking.

Join Lena on Creatives WithAI as she dives into thought-provoking conversations that explore the cutting edge of creativity, technology, and bold ideas shaping the future.

Joanna (Jo) Shilton

As the host of 'Women With AI', Jo provides a platform for women to share their stories, insights, and expertise while also engaging listeners in conversations about the impact of AI on gender equality and representation.

With a genuine curiosity for the possibilities of AI, Jo invites listeners to join her on a journey of exploration and discovery as, together, they navigate the complex landscape of artificial intelligence and celebrate the contributions of women in shaping its future.

Iyabo Oba

Iyabo is the host of Relationships WithAI, a podcast that explores how artificial intelligence is transforming human connections, from work and romance to family and society.

With over 15 years of experience in business development across the non-profit, corporate, and public sectors, Iyabo has led strategic partnerships, content creation, and digital campaigns that drive real impact. Passionate about fostering authentic relationships, she has worked closely with diverse communities to create meaningful engagement and conversation.

Fascinated by the intersection of technology and human interaction, Iyabo is on a mission to uncover how AI is shaping the way we connect. Through Relationships WithAI, she creates a space for thought leaders and disruptors to share their insights, experiences, and predictions about the future of AI and its impact on relationships, society, and beyond.

If you’re curious about AI’s role in our lives, this podcast is for you. Join Iyabo as she sits down with some of the brightest minds in the field to explore the evolving relationship between AI and humanity.