Unlocking Event Success: How VisualHive Uses AI to Transform B2B Events
Bogdan Maran, founder of VisualHive, discusses the transformative potential of AI in the B2B events industry, emphasising the challenges of content management and engagement post-events.
His company aims to revolutionise how event organisers leverage data and content to enhance attendee experiences and maximise ROI.
Bogdan shares insights from his extensive background in startups and media, highlighting how his journey has shaped the development of VisualHive's first product, Erleah, an AI-driven assistant designed to streamline operations and connect exhibitors with valuable leads.
The conversation delves into the importance of user-curated content and the need for effective tools that allow non-technical stakeholders to manage event data seamlessly.
As they explore the competitive landscape, Bogdan also reveals his vision for a future where the value of event content is fully realised, creating a sustainable business model that benefits all participants in the event ecosystem.
Takeaways:
- VisualHive is redefining how B2B events utilise data, enhancing attendee experiences and maximising ROI.
- Bogdan Maran’s journey involved years of trials, leading to the creation of Erleah, an AI-driven assistant.
- The importance of content in B2B events is often overlooked, leading to missed opportunities.
- VisualHive’s unique value proposition lies in merging media expertise with event technology solutions.
- The company focuses on user-curated content to improve engagement and streamline event follow-up processes.
- The market for event tech solutions is vast, with significant untapped potential in Europe alone.
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